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Why Companies Fail at SEO…

I decided to write this post as I hear all too often from Portland companies that SEO didn’t work and it wasn’t worth the time or money.  My first reaction to this silly idea is, are you crazy??  Lets just think about this for a minute.  Search engines are the most widely used site(s) on the internet seeing billions of searches a day.  They have fundamentally changed the way consumers seek information, products, and services and therefore the ways businesses should advertise.  So how could it be that SEO wouldn’t work for someone?  The fact is most people do one of two things that leave them with the feeling that search engine optimization doesn’t work for them or their customers.

The first mistake most businesses make is they try to do it themselves.  While some businesses may have the time and knowledge to properly manage a search engine optimization campaign, overwhelmingly many do not.  True professional SEO services are just like any other professional service a business may seek as a cost of doing business.  Such as; an experienced accountant or attorney.  While we all know that “theoretically” anyone can do their own taxes, represent themselves in court, or prepare their own legal documents, business owners recognize the advantage of hiring a professional to handle such tasks as they know in the long run it is a cost of doing business and is well worth the expense.  Unfortunately many business owners to not see this same value when it comes to their online marketing.   Don’t get me wrong, the feeling of doing something yourself is gratifying, however it doesn’t always mean it was done correctly in a manner that will promise long lasting results.  There are many small details that when not done correctly can lead to long term penalties from search engines and even something as simple as choosing the wrong keyword phrase to optimize for that is not highly searched will deliver less than worthy results.   So before you decide that you are a do-it-yourselfer consider why you hire professionals to handle other important aspects of your business, and you will realize that hiring a professional seo company is more than justifiable.

Another common reason for a company to fail at SEO is simply their choice in who they hire. Choosing an SEO company is not always an easy task.  Because most business owners do not understand SEO it is very hard for them to know what they are getting.  Many Portland SEO companies will simply spout off words that sound good so they think they must know what they are talking about.  It is because of this that many SEO companies who practice illegitimate practices are able to stay in business.  So it is crucial for businesses to do their research.  First off Google them.  If there have been complaints filed or posted online they are sure to come up.  I am sometimes astonished at how many companies do not even do this small simple task when trying to decide if they should trust their online reputation and money with an seo company.  There are many seo companies all over ripoffreport.com and complaintboard.com.  So do your research.  Also ask for references, just as you wouldn’t be likely to hire an employee to check at least a reference or two, you shouldn’t hire and seo company without doing the same.  Testimonials are great to see, but you never know who wrote it or what may have changed since they provided that testimonial.  So take the time to check some references.  A professional seo company should have no problem providing a few references of clients they are or have worked with.

 

If a business owner considers both of these points it should be easy to choose a Portland SEO company that will deliver results and remove any doubt that SEO doesn’t work.  If you are interested in Portland SEO services or have questions please email us or give us a call.  We would be glad to hear from you.

360.624.7647 | info@artificialmarketing.com

2 Comments
  1. Remarkable things here. I am very happy to see your post. Thanks a lot and I am looking forward to touch you. Will you please drop me a e-mail?

  2. Very great post. I simply stumbled upon your blog and wanted to say that I have really loved surfing around your blog posts. After all I will be subscribing to your feed and I hope you write once more soon!

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