Marketing Services
A.I.M.S. delivers full-service Search Engine Optimization (SEO) for businesses seeking to attain high ranking within the search engine marketplace. Our expertise in execution and vendor management allows us to provide paid search management on any scale. Our team of experts has literally hundreds of years combined experience to launch, drive and optimize all facets of your search engine optimization. Our comprehensive program is detailed and effective. It includes all of the following aspects:
Online Marketing Analysis – To get an overview of your current onsite SEO and establish a baseline “grade” we recommend and evaluate your rankings within the competitive market we recommend the Online Marketing Analysis. This entails a comprehensive analysis to determine which link building and website marketing services best fit your needs.
On-Site SEO Analysis – A review of individual pages of the website to evaluate it and recommend changes to optimize each page for one keyword phrase per page. a report with those recommendations for your website developer to implement is included.
Google Analytics – Incorporation of analytics into regular reporting providing ongoing recommendations based on our observations that is designed to increase traffic to your site.
Keyword Research – A detailed keyword analysis to identify keywords to be targeted that will attract more and higher quality traffic to your site together with our recommendations to incorporate these keywords into ongoing link building strategies.
Custom Link Building Campaign – Customized link building for your individual needs based on the Online Marketing Analysis of your website, which includes your competitions’ backlinks to provide the best link building campaign available for your individual link goals.
Link Optimized Content Development – Working with you we will brainstorm to develop a list of ideas, eventually narrowing them down to single concepts. These individual “content themes” will be developed and placed on your site. Once this optimized content has been created, or using your existing content, A.I.M.S. will work with you to drive traffic and raise awareness of this content through a customized, strategic social media and link building campaign. Note: Content promotions are three months minimum in length.
Creative Optimized Content – The three essential components for getting ranked by the search engines are, 1) quality content, 2) onsite SEO optimization, and 3) links from other sites pointing to those optimized pages (using appropriate keywords as anchor text). A.I.M.S. creative staff (and professional writers) will pen up to 400 words of optimized content per page for your website. Each page will be optimized for up to three keyword phrases. This will entail creation of meta data for the title, keyword and description fields. Content will be transmitted to you for website placement.
Corporate Blogging – Creation of relevant thematic elements for effective blogging will be the hallmark of this important feature. Working with you and our creative team we will create blogs (and micro-blogs) that will be customized to be fully integrated with your existing site.
Social Media Marketing – This entails building profiles and then participating in various niche social media networks to increase exposure and enhance brand awareness. Social media is the “New Generation” of online marketing and should be part of any internet campaign. It is especially valuable to companies seeking to extend their social impact on the web.
Targeted Social Media Campaigns – An in-depth social media campaign designed for companies that are targeting specific social networks (Facebook, Twitter, LinkedIn, etc.) taking advantage of all aspects of the site. It includes set up and management of specific profiles with targeted periodic content.
Video Search Marketing – This service will help garner higher search results on several search engines. We can optimize and promote your existing videos, or we can create them for you. Please ask us about creating videos for you.
Local Search Marketing – This service is a multi-faceted approach to placing your business listing in the top section of local search on search engines. We will set up profiles and then add content to them each month.
Press Release Marketing – We will manage the entire process including writing and distributing the announcement. Each press release is SEO optimized and will include links to relevant content on your website.
