Email Marketing in Portland OR

Email marketing is a form of direct marketing that harnesses the power of the internet to communicate directly with potential customers.  The use of email marketing continues to increase because of its ease of use and the ability to gain valuable ROI information.

As an increasingly more important part of a direct marketing campaign, email marketing offers marketers the ability to communicate their message with a click of a button.  With other forms of direct marketing, production of direct marketing materials can take up a lot of valuable time (designing of materials printing, and then relying on the speed of regular mail) and money.  Email marketing is quick and easy…select all or part of your email marketing database and send.

A major disadvantage for email marketing however is the rise in spam.  The rise in spam has resulted in the increase in the use of spam blockers which means that your email marketing could be blocked and never seen by the intended recipient.  It is in your best interest to create an opt-in system so that when you send out your email marketing it is received by people who actually want to receive it.  Unwanted email marketing can reflect badly on your company.

But obviously the advantages far outway the disadvantages of email marketing.  The ability to easily calculate the ROI from an email marketing campaign is invaluable.