Social Media Marketing in Vancouver, WA

 

What is Social media marketing?  Well…social media marketing is an online marketing strategy that tries to leverage social media, such as social networks (ie facebook, twitter, digg, linkedin etc), bloggs,  and viral youtube videos, to increase exposure for a company.

Not convinced that your company needs to be engaging in social media marketing?  Every day more and more people are spending less time with traditional media (watching tv, reading magazines and newspapers etc) and spending more time online.  So wouldn’t you want to be able to reach potential and existing customers where they are isntead of where they used to be?

Think about this for a second…..According to facebook they have more than 400 million users and counting, and an average member has 130 “friends” (connections) on facebook.  Together these users spend over 500 billion minutes a month on facebook.  There are also over 100 million current users that can’t get enough of facebook that they are accessing it through their mobile device!!!

What does this mean for your company?  Lets say you sign up for a (free) account for your business and you invite some people you probably already know on facebook such as relatives, friends, employees to “like” your page.  Then if you write something on your page about a special that your company is having or you write a blog article about new things or technology that is happening in your industry that would be interesting to others and you share it on your page.  If even one of the people that is connected to your page finds the information worth sharing and they pass it on to their 130 or more friends and one or two of those freinds shares it with some of their friends and so on, all of a sudden you have gotten your message out to a potential hundred, thousand or more people just by clicking a few buttons on the keyboard (and you didn’t get charged for it).

But this is just one social network…you can gain access to many more for free or for a small fee.  The trick is to harness the power of several social media outlets together so you can get the maximum benefit out of your social media marketing campaign.  Some of the most common social media are; facebook, twitter, linkedin, youtube, and digg.  But there are many more.